GRV Media is pleased to announce that it has hired Mareen Anthonipillai as Director, Head of Programmatic.
Mareen has been recruited to GRV from Mumsnet, where he is Head of Programmatic Yield. He was previously Head of Ad Operations at MailOnline.
Graham Morris, GRV’s CEO, said: ‘Programmatic is becoming a more complex and vital area for online publishers, especially during these times of economic and geo-political headwinds. We feel it is important to be up to speed with new innovations and to be flexible enough to test out new revenue opportunities and optimize existing streams. Hiring Mareen will enable us to do this much more effectively’.
Mareen said: ‘I have enjoyed my time at Mumsnet, but am delighted to be joining GRV to work with their tech and Ad Ops teams to ensure that we maximize revenue without adversely impacting UX. I am confident that I can make a significant positive impact on the business’.
GRV Media’s own and partner sites achieved 463m page views in the second quarter of 2022, from 178m users.