As the festive season gathers momentum, businesses large and small are likely to be fine-tuning their staffing and activity plans for the holidays. If you’re a publisher with a small team (or perhaps even no team), the question of what to publish on Christmas day itself is likely to be front of mind. Unless you’re […]
Read more
In the world of AdTech, trying to make sense of different phrases and acronyms can be quite a difficult task. It seems that every few weeks something new is invented, and everyone is suddenly talking about it! So we decided to compile a short and concise series of the most common terms that you’ll probably […]
Read more
In the early noughties, as audiences for pretty much everything moved online, new ways of getting brands in front of eyeballs evolved – due to a boom in digital ad spend. Suddenly, it was no longer all about banner and skyscraper display ad units. A whole host of new terminology emerged, too, including the term […]
Read more
This year’s World Cup tournament is proving to be a mixed bag in many different respects. Notwithstanding England’s victory over Wales earlier this week, many of the superstar favourite teams have yet to put in a strong performance. The hype and excitement that we have become accustomed to in the build up to such a […]
Read more