Insights

Future-Proofing Advertising in a Post-Cookie World

When we rebuilt the PROP® platform it was with the aim of helping our publishers access new and advanced features for navigating the first party, post-cookie, landscape with no input or technical knowledge required. We wanted to do that without expecting publishers to cede control of their entire website. For the past 6 months we’ve […]

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Insights

How many ads should I have on an article page?

We’ve all clicked away from web pages which have way too many ads. Or which take too long to load, often because of the high volume of complex ad units which delay everything.  But, of course, digital advertising is the lifeblood of the publishing industry. As noted by the industry body the Coalition For Better […]

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Insights

Reasons to be (a bit) more optimistic at the end of January

So farewell then, January. Traditionally the month of sobriety, lean bank accounts and broken resolutions, January 2023 may have felt even bleaker than usual.  In spite of an unusually warm start to the month (still not much consolation when it costs £500 to take the chill off your home office!), news of poor economic forecasts […]

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Insights

Metrics That Matter: Page RPMs VS Session RPMs

At GRV Media, as part of our commitment to provide metrics that matter, we’re soon to be implementing a new metric on the PROP dashboard to show RPMs calculated based on sessions.  What are Session RPMs? Session RPM is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a […]

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Insights

PROP® Year In Review: The PROPer way to do things

As publishers ourselves we know how important it is to have our fingers on the pulse and be ready to adapt to situations in real time. The world of digital publishing is ever evolving; constant algorithm changes, content guideline reviews and keeping up with the latest trends is enough to keep you occupied. One thing […]

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Insights

2023 Preview: What Major Events are there This Year?

Looking Back on 2022 For so many people and for so many reasons, 2022 perhaps hasn’t been a year which will be remembered fondly. Dominated by the invasion of Ukraine in February and subsequent war, its repercussions have been felt far and wide. And while there is currently no end in sight to the conflict, […]

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Insights

The Christmas Holiday Season: Traffic Trends that Affect your Site

As the festive season gathers momentum, businesses large and small are likely to be fine-tuning their staffing and activity plans for the holidays.  If you’re a publisher with a small team (or perhaps even no team), the question of what to publish on Christmas day itself is likely to be front of mind. Unless you’re […]

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