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A very handy AdTech Jargon Buster

In the world of AdTech, trying to make sense of different phrases and acronyms can be quite a difficult task. It seems that every few weeks something new is invented, and everyone is suddenly talking about it!

So we decided to compile a short and concise series of the most common terms that you’ll probably come across, which we’ll update regularly with the new things you need to know.

Whether you’re completely new to the digital media landscape, or if you’ve been working in AdTech for years – it’s always handy to have a jargon buster nearby.


The Important Terms


We hope that the AdTech terms and definitions have been helpful.

Feel free to bookmark this page in your browser so you can always refer back to it!