Maya de Paz

When we rebuilt the PROP® platform it was with the aim of helping our publishers access new and advanced features for navigating the first party, post-cookie, landscape with no input or technical knowledge required. We wanted to do that without expecting publishers to cede control of their entire website. For the past 6 months we’ve […]

As publishers ourselves, the team here at GRV Media (owners of PROP®), are always attuned to new developments in monetisation models.  As part of our occasional series looking at different models, this blog piece will look at micropayments, and how they may be used to diversify your revenue mix. Considering micropayments… Micropayments are a relatively […]

We’ve all clicked away from web pages which have way too many ads. Or which take too long to load, often because of the high volume of complex ad units which delay everything.  But, of course, digital advertising is the lifeblood of the publishing industry. As noted by the industry body the Coalition For Better […]

In this Q&A, we delve into GRV Media’s journey, exploring how the adtech side of the business has grown, driven by the desire to share invaluable expertise. We also uncover key insights for publishers seeking the right ad platform partnership and discover what makes PROP® by GRV stand out in a crowded market. Q: Why […]

Core Web Vitals are a set of metrics that measure key aspects of user experience on a website. In this blog post we’ll look at what these metrics are, why they are important, and how publishers can improve their performance. Prioritising User Experience  First announced in May 2020 and rolled out between June and September […]

So farewell then, January. Traditionally the month of sobriety, lean bank accounts and broken resolutions, January 2023 may have felt even bleaker than usual.  In spite of an unusually warm start to the month (still not much consolation when it costs £500 to take the chill off your home office!), news of poor economic forecasts […]

At GRV Media, as part of our commitment to provide metrics that matter, we’re soon to be implementing a new metric on the PROP dashboard to show RPMs calculated based on sessions.  What are Session RPMs? Session RPM is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a […]

As publishers ourselves we know how important it is to have our fingers on the pulse and be ready to adapt to situations in real time. The world of digital publishing is ever evolving; constant algorithm changes, content guideline reviews and keeping up with the latest trends is enough to keep you occupied. One thing […]

Looking Back on 2022 For so many people and for so many reasons, 2022 perhaps hasn’t been a year which will be remembered fondly. Dominated by the invasion of Ukraine in February and subsequent war, its repercussions have been felt far and wide. And while there is currently no end in sight to the conflict, […]