Insights

Reasons to be (a bit) more optimistic at the end of January

So farewell then, January. Traditionally the month of sobriety, lean bank accounts and broken resolutions, January 2023 may have felt even bleaker than usual.  In spite of an unusually warm start to the month (still not much consolation when it costs £500 to take the chill off your home office!), news of poor economic forecasts […]

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Insights

Metrics That Matter: Page RPMs VS Session RPMs

At GRV Media, as part of our commitment to provide metrics that matter, we’re soon to be implementing a new metric on the PROP dashboard to show RPMs calculated based on sessions.  What are Session RPMs? Session RPM is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a […]

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Insights

PROP® Year In Review: The PROPer way to do things

As publishers ourselves we know how important it is to have our fingers on the pulse and be ready to adapt to situations in real time. The world of digital publishing is ever evolving; constant algorithm changes, content guideline reviews and keeping up with the latest trends is enough to keep you occupied. One thing […]

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Insights

2023 Preview: What Major Events are there This Year?

Looking Back on 2022 For so many people and for so many reasons, 2022 perhaps hasn’t been a year which will be remembered fondly. Dominated by the invasion of Ukraine in February and subsequent war, its repercussions have been felt far and wide. And while there is currently no end in sight to the conflict, […]

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Insights

The Christmas Holiday Season: Traffic Trends that Affect your Site

As the festive season gathers momentum, businesses large and small are likely to be fine-tuning their staffing and activity plans for the holidays.  If you’re a publisher with a small team (or perhaps even no team), the question of what to publish on Christmas day itself is likely to be front of mind. Unless you’re […]

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Insights

A very handy AdTech Jargon Buster

In the world of AdTech, trying to make sense of different phrases and acronyms can be quite a difficult task. It seems that every few weeks something new is invented, and everyone is suddenly talking about it!  So we decided to compile a short and concise series of the most common terms that you’ll probably […]

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Insights

What is ‘Native’ advertising?

In the early noughties, as audiences for pretty much everything moved online, new ways of getting brands in front of eyeballs evolved – due to a boom in digital ad spend. Suddenly, it was no longer all about banner and skyscraper display ad units. A whole host of new terminology emerged, too, including the term […]

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Insights

What could the World Cup 2022 mean for December’s revenue?

This year’s World Cup tournament is proving to be a mixed bag in many different respects. Notwithstanding England’s victory over Wales earlier this week, many of the superstar favourite teams have yet to put in a strong performance. The hype and excitement that we have become accustomed to in the build up to such a […]

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