Insights

In the world of AdTech, trying to make sense of different phrases and acronyms can be quite a difficult task. It seems that every few weeks something new is invented, and everyone is suddenly talking about it!  So we decided to compile a short and concise series of the most common terms that you’ll probably […]

In the early noughties, as audiences for pretty much everything moved online, new ways of getting brands in front of eyeballs evolved – due to a boom in digital ad spend. Suddenly, it was no longer all about banner and skyscraper display ad units. A whole host of new terminology emerged, too, including the term […]

This year’s World Cup tournament is proving to be a mixed bag in many different respects. Notwithstanding England’s victory over Wales earlier this week, many of the superstar favourite teams have yet to put in a strong performance. The hype and excitement that we have become accustomed to in the build up to such a […]

There are a number of different reasons why you would want to redesign your website or switch your theme to something a bit more suited to your content. So what should you do if you want to redesign your website? For expert insights and guidance on optimizing ad placements, consult our team. We’re here to […]