There are a number of different reasons why you would want to redesign your website or switch your theme to something a bit more suited to your content. So what should you do if you want to redesign your website?

Core Web Vitals and how your UX is impacted by a redesign or theme change should play a large part in your decision-making. As we know, Core Web Vitals takes into account the speed of the site (LCP), the stability of the site (CLS), and the interactivity of the site (FID) and has a high impact on SERPs. Making sure your Core Web Vitals are performing well should be a high priority in any site redesign.

Another influential decision in site redesign should be your ad placements.

Ask yourself the following questions: 

• Are you going to be losing any ad slots with the redesign? 
• How will this impact your revenues?

Whilst we can tailor our display to your site requirements, our standard ad display on desktop includes a highly viewable sticky sidebar unit. ​

• Does your theme have a sidebar? 
• If it doesn’t, What revenue uplift would you see from having a sidebar?

Additionally, Are you looking to add an infinite scroll to the site? If so:​

• Does your infinite scroll setup allow callbacks to insert ads? 
• What impact will this have on pageviews and UX?

To answer all these questions and more, reach out to the team for a consultation on ad placements across your site redesign.