GRV Media Ltd is pleased to announce that it has acquired the website and social media assets of Bloodyelbow.com. No staff or contributors will be coming across to GRV following the sale.

The critically acclaimed website was founded by Nate Wilcox in 2007, and he acquired the rights to Bloody Elbow, purchasing the site from its former parent media company Vox in March 2023.  The site is notable for its investigative reporting, breaking news coverage, opinion and analysis.

Nate said: ‘We have worked hard over the last year to try to preserve the Bloody Elbow legacy. After much thought, and with a heavy heart, I have decided to sell the website assets. Like many online publishers in the last year or so, we have faced economic headwinds, increased regulation and dramatic shifts in major platform algorithms. It’s been quite a journey, but it’s now time to move on’.

‘I would like to thank our readers, partners and contributors who have supported us through the years. My thanks, too, to the team over at GRV Media, who have been professional and understanding during the sale process. The company has kindly agreed that I can continue to operate in this space should I elect to do so’.

GRV Media Executive Chairman Vic Daniels said: ‘Bloody Elbow will complement our existing portfolio of sports brands, which operate in football, F1, golf, NFL, tennis and wrestling. We will be changing the Bloody Elbow content strategy, and will be producing MMA news and views with a different slant as we build the reader base’.

Graham Morris, GRV’s CEO, said: ‘We are delighted to be adding the Bloody Elbow brand to our existing portfolio of websites. This deal demonstrates that we are committed to a strategy of growing our business both organically and via acquisitions. We wish Nate and all his team the very best for the future’.

Logan Abner of WeBrokr.com advised on this deal.