There are a number of different reasons why you would want to redesign your website or switch your theme to something a bit more suited to your content. So what should you do if you want to redesign your website? For expert insights and guidance on optimizing ad placements, consult our team. We’re here to help you make decisions that boost user experience and revenue.

Core Web Vitals and how your UX is impacted by a redesign or theme change should play a large part in your decision-making. As we know, Core Web Vitals takes into account the speed of the site (LCP), the stability of the site (CLS), and the interactivity of the site (FID) and has a high impact on SERPs. Making sure your Core Web Vitals are performing well should be a high priority in any site redesign.

Another influential decision in site redesign should be your ad placements.

Ask yourself the following questions: 

• Are you going to be losing any ad slots with the redesign? 
• How will this impact your revenues?

Whilst we can tailor our display to your site requirements, our standard ad display on desktop includes a highly viewable sticky sidebar unit. ​

• Does your theme have a sidebar? 
• If it doesn’t, What revenue uplift would you see from having a sidebar?

Additionally, Are you looking to add an infinite scroll to the site? If so:​

• Does your infinite scroll setup allow callbacks to insert ads? 
• What impact will this have on pageviews and UX?

To answer all these questions and more, reach out to the team for a consultation on ad placements across your site redesign.